Relationships come first.
CBIQ is framed around authorised distributor–salon relationships and the support they enable.
Data & trust
Useful insight, built around trusted relationships.
CBIQ is designed to help distributor teams prepare better and support salons more usefully—not to turn a valued partnership into surveillance.
The guiding principles
Relevant information. Clear purpose. Appropriate access.
Only useful context belongs.
The product should surface the information needed for a clear business or support purpose.
Access should match the role.
Sales, education and commercial users need different context to do their work well.
Responsible use
Strengthen the relationship, never undermine it.
Distributor teams already learn through visits, conversations, education and orders. CBIQ helps organise relevant signals into a clearer picture.
- 01Purpose
Start with the support outcome.
Use insight to prepare, prioritise, educate and follow up more effectively.
- 02Access
Keep context role-appropriate.
Show people the relevant information they need for their responsibilities.
- 03Language
Express inference carefully.
Use signal, pattern, momentum and likely when the system is indicating rather than knowing.
Our communication standard
Intelligence without surveillance language.
Detailed technical, legal and security claims will be added only when they are verified for the final product model.
“Changing usage patterns”
Describe useful commercial context without implying unrestricted visibility.
“Likely replenishment”
Make the inferential nature of future-looking insight clear.
“Authorised salon signals”
Keep the distributor–salon relationship explicit in the product story.
“See everything in real time”
Do not frame product value around access depth or watching salon activity.
A clearer relationship-led approach
Bring your data and access questions to the conversation.
We’ll explain the intended product model clearly and avoid promising technical, privacy or security capabilities that have not been verified.
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